I design by day 🌞, code by night 🌚, and snorkel 🐠 in sunny days, a bit yogui 🧘🏻♂️ and hiking ⛰️ aficionado since lockdown times. Father of Olivia 💚.
Team player, I partner with engineering, product, and business folks, to find elegant but practical solutions.
Following a process of understanding users and industry needs, experimenting and iterating to a solution, I help in product design, including thinking out of the box, prototyping, validation, user experience, interaction and visual design.
Foundational skills
Expertise
During the years I've understood that Design is not linear, but with a solid team process it´s easy to get better solutions. Here some notes for myself about processes.
Discover and prioritize new problems before they even appear. Deeply understand them. Ask questions. Frame them interestingly.
Using data can help to decide where to focus (and where to not focus). Pick data sets that are different. Talk to people.
Transform problems into oportunities. Show a few crazy ways to solve the problem. Involve different roles, win alignments. Balance business & user needs.
Prototype the solution & test it with users. Learn. Iterate. Repeat. Validate your hypothesis. Don't fall in love with them.
Focus on systems thinking. Reuse, evolve. Own. Measure how success should look like. Learn about it, write it, share it.
It's ok to be boring, try to be good. Go crazy if you can, sometimes if it's fun it's memorable.